Retailing shops are showcases in the truest sense of the word. They are as important to the retail business as the merchandise they contain. The shops Bomax has designed have set the stage for retail trading.
Shops have become the experimental theatre for architectural innovations. For Bomax, the shop language is a means by which architecture itself expresses the value of the goods, sold in the shape of the display vehicle, the shop itself. Shops, with their apparatus of logos, signs and lights are not only representative of their contents and what gets sold in them, but of the daily reality of what we are and more importantly what we would like to be.